The year 2024 will be remembered for its rapid changes and the scandals that shook our foundations. While artificial intelligence advances at an unstoppable pace, economic, political, and social crises confront us with an increasingly uncertain world. And as if that weren’t enough, new regulations are challenging companies, demanding immediate responses and leaving little room for inaction.
The call for 2025 is clear: we must adapt quickly and decisively, because the world won’t wait. Those who do not lead the change risk falling irreversibly behind — or even disappearing. That’s why companies must act now, identifying and adapting to key trends through their corporate governance to thrive. Some of these trends include:
Digital transformation and technology governance:
AI and other emerging technologies are changing the paradigm and transforming business models. But are we integrating them into corporate strategy ethically and responsibly? Are we anticipating the associated risks? Are we truly leveraging their competitive advantages?
Resilient leadership and risk mitigation:
In an uncertain environment, companies face the challenge of managing risks — especially reputational ones. Are we implementing strategies that allow us to adapt during times of crisis? Are we embracing diverse perspectives to identify risks and create innovative solutions? Are immediate pressures being managed while maintaining a long-term strategic vision?
Focus on corporate culture:
Companies will struggle to adapt and succeed without a culture grounded in strong values and a clear purpose that guides their strategy and goal achievement. It’s worth asking: how are we imagining a culture that embraces change without compromising our defined values? Are we rethinking our strategy based on purpose? What are we doing to ensure that the purpose is obvious?
Transparency and accountability:
In the face of corporate scandals and the current trust crisis, stakeholders are demanding greater corporate responsibility. Therefore, we must ask ourselves: are we ensuring transparency in our actions and results? How are we doing it? Are we making ethical and clear decisions that strengthen internal and external trust?
As we can see, anticipation, innovation, responsibility, and adaptability within corporate governance will be critical to success in 2025 and remaining competitive in an increasingly challenging environment. Adapting is no longer an option — it’s a duty.
By Susana Sierra
Published in El Mercurio
